Brand Reputation Score: Interpreting Yours & Staying Ahead

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Brand Reputation score

A good brand reputation shows how strong your brand is in front of potential customers. Measuring your brand reputation score can show you whether or not your reputation is good.

Brand reputation scores are numerical metrics that evaluate the general attitude, dependability, and credibility connected with a certain brand. You can obtain them by examining various data sources, such as mentions on social media, client feedback, press coverage, and market research. By combining various data sources, companies can get a comprehensive picture of their reputation and pinpoint opportunities for growth.

In addition to assisting businesses in gaining and retaining consumers, a good reputation is crucial in fostering trust. On the other hand, a bad reputation can result in consumer mistrust, legal issues, and financial consequences.

Thus, it's essential to comprehend and analyze your brand reputation score to preventatively manage possible legal issues and maintain the integrity of your brand.

In this article, we’re diving into brand reputation scores, including factors that influence them, some good examples, and risks of low scores. Finally, we’ll show you how to calculate your brand reputation score and share some tips on how to improve it.

Factors that Influence Brand Reputation Scores

Now that we’ve understood what brand reputation score is, let’s see the most important factors that influence it:

  • Customer satisfaction: Positive experiences and reviews help people see the company positively.
  • Brand awareness: Customer trust and positive sentiment can grow with higher brand identification and familiarity.
  • Social media presence: Positive interactions and comments on these platforms can improve brand perception. Therefore, having an engaging and active social media presence can have a big influence on reputation ratings.
  • Product quality: Customers identify a brand's reputation with the reliability and competency of its offerings. This is why the quality of its products or services directly impacts reputation ratings.
  • Corporate social responsibility: Customers increasingly respect firms that promote ethical practices and sustainability, demonstrating a commitment to social and environmental concerns.
  • Financial performance: Stakeholders and customers frequently relate great financial performance with expertise and trustworthiness.

Examples of Companies with Strong Brand Reputation Scores

Now, let’s look at some companies with strong brand reputation scores.


Unquestionably, Patagonia is among the most reputable companies ever. It emphasizes both the world's experience and that of its clients. According to a 2021 Axios-Harris Poll 100, people named it the US corporation with the highest reputation due to its emphasis on philanthropy and conservation.

Patagonia goes above and beyond to safeguard its customers as well. They trust it because of its transparent return policies and emphasis on protecting personal data privacy.


Toyota vehicles enjoy a well-earned reputation for reliability. They generally survive for many years and miles with little mechanical issues. Toyota automobiles with more than 200,000 miles on the odometer and 20 years on the road are not uncommon.

Consumer Reports also awarded Toyota the most dependable automaker


Apple shines for its high level of distinctiveness and control. When competitors battled chip shortages and other supply chain challenges, Apple benefited from increased pricing power and logistical flexibility by producing its premium A15 and M1 processor units in-house.

More and more Apple users claim that the company constantly satisfies their requirements and expectations. Apple's public promise to provide simple, flawlessly integrated, private, and secure technology ensures this. Consequently, people trust Apple because of its sensitivity, skill, and honesty.


Costco is one of the most popular retailers in the US, with a brand reputation score of 82.1. Costco has a competitive advantage over other retailers in its niche because of its own private label, discounted rates, and membership fees. Thanks to this, customers now have access to a reliable product at reasonable pricing.

Costco is also doing a great job at customer experience. The chain of superstores that recently topped Qualtrics' 2022 Experience Index has once again outperformed the competition.

Risks of Low Brand Reputation Scores

Low brand reputation scores can have a variety of detrimental effects on firms, possibly jeopardizing their long-term viability and profitability. These could include:

  • Decreased customer trust
  • Diminished sales
  • Difficulty in attracting top talent
  • Increased customer churn
  • Potential legal challenges

According to the 2023 Axios Harris Poll 100, which measures the reputation of America’s top recognizable companies, these brands have a poor brand reputation score:

  • FTX
  • Fox Corporation
  • Twitter
  • Meta
  • Spirit Airlines
  • TikTok
  • Bitcoin
  • BP

These brands have frequently been connected to scandals and controversies during the past year, dramatically affecting their brand reputation scores.

Calculating Your Brand Reputation Score

Reputeo detects and analyzes reputational issues, allowing for preemptive measures to limit their impact. The frequency of negative information or occurrences linked with an individual or organization is one of the primary parameters considered by Reputeo. Recognizing that repeated problems can have a substantial impact on a company's reputation, the algorithm constantly checks multiple internet platforms and sources for any negative remarks or incidents.

What distinguishes Reputeo is its unparalleled quickness in discovering and responding to problems with intellectual property (IP). Reputeo scours the wide online terrain using artificial intelligence and machine learning skills, instantly finding instances of suspected IP infringement or misuse.

Improving Brand Reputation Scores

If you want to improve your brand reputation score, here are some strategies you can use:

  • Actively listening to client feedback, both positive and negative, enables prompt action to address issues and offers insightful information about areas that need development.
  • Responding quickly to negative customer reviews: Quick acknowledgment and response show a dedication to customer satisfaction and a desire to address any concerns, building trust and preventing any reputational harm.
  • Actively connecting with customers on social media: This encourages a feeling of community, allows for direct connection, and helps create better relationships, all of which have a beneficial effect on a brand's reputation and customer loyalty.
  • Investing into producing high-quality products: Giving attention to product quality and regularly providing customers with outstanding experiences helps build a strong brand image and strengthens trustworthiness with clients.

It's crucial to actively handle any possible reputation hazards, false information, or negative sentiment that may appear through effective Brand Reputation Management by keeping an eye on and maintaining your reputation online. Brands can safeguard their reputation and maintain a good online presence by being alert and quickly responding to discussion

Not Scoring High Enough?

Brand reputation scores are extremely important in the modern digital environment since they show how consumers, stakeholders, and the general public see a company. For businesses to proactively manage potential legal risks and stay ahead in a cutthroat market, it is imperative that they comprehend and understand these ratings.

Reputeo’s reputation algorithm can help you calculate your brand reputation score and discover opportunities for growth.

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